Your full data analytics team, on demand.
Datacompany plugs a complete analytics function into your business. No hiring, no warehouse build, no six-figure setup. Connect your ad accounts and start cutting wasted spend within weeks.
You spend on marketing. You can't tell what actually worked.
Five compounding reasons every marketing manager is flying half blind — and why hiring your way out costs more than it saves.
Last-click misses what actually moves the needle.
Same business, same revenue, same month. Two views. Last-click can only see channels with a trackable click on the path. Our model is built on holdouts and incrementality, so the channels that genuinely drove revenue show up at the share they earned.
We model podcasts, billboards, bus shelter ads, sponsorships and local activations into the same view as your digital spend. No more guessing whether the radio buy paid back. It either lifted sales in the treatment region or it did not.
One independent measurement of what actually works.
Datacompany combines Bayesian MMM, attribution and incrementality experiments into one source of truth — refreshed weekly, validated against real-world holdouts, and explained by AI with a senior data scientist one click away.
From connected to confident in weeks.
See exactly what moved the needle.
Channel-level incrementality, holdout-validated attribution and campaign-level causal measurement. Built on PyMC-Marketing, explained in plain English.
| Channel | Current | Proposed | Δ | Incremental ROI |
|---|---|---|---|---|
| Google Ads - brand | €24,000 | €18,000 | -25% | 6.2x |
| Google Ads - generic | €31,000 | €36,000 | +16% | 3.1x |
| Meta prospecting | €22,000 | €14,000 | -36% | 1.4x |
| Meta retargeting | €12,000 | €15,500 | +29% | 4.8x |
| LinkedIn brand | €8,000 | €13,500 | +69% | 5.4x |
An analytics team's monthly output, ready to forward.
On the first business day of every month, a 14-page PDF lands in your inbox. It tells the story of what happened to your marketing, what we did about it and what should change next. Written by AI on your real numbers, validated by a senior data scientist before it reaches you.
Monthly marketing attribution report
October closed at €328,500 in attributed revenue, up 14.2% versus September and ahead of plan. Brand-driven channels, in particular podcast sponsorship and Dutch billboards, carried more of the growth than last-click reporting suggested. We recommend pulling 18% of Google Ads brand budget back and reallocating it to LinkedIn brand and the Q4 podcast slate, where the calibrated incremental ROI sits above 4.8x.
- 1Reduce Google Ads brand by 18%, reallocate to LinkedIn brand
- 2Extend Q4 podcast slate by two episodes; incremental ROI 5.4x
- 3Run a billboard holdout in Noord-Holland for two weeks
- 01Executive summary in plain languageThree paragraphs your CMO and CFO can read in two minutes. No jargon, no dashboards, just the story.
- 02Per-channel attribution and incrementalityHoldout-validated contribution per channel with confidence intervals. What is real, what is overstated.
- 03Per-country and per-goal deep divesMargin-weighted ROI per market and per business goal, so the recommendations land in euros, not just ROAS.
- 04Concrete recommendationsPrioritised actions with expected impact. Scale this, cut that, run this holdout next.
- 05Model accuracy and audit trailMAPE, RMSE, residual patterns and every assumption we made. Defensible in any board meeting.
An analytics team that works while you sleep.
Every capability below is shipping in beta today. Together they replace what an in-house data team would do, at a fraction of the cost.
Ask in plain language. A senior analyst one click away.
Every other attribution tool gives you a dashboard and walks away. We give you a question box — and if the AI answer doesn't satisfy you, a real data analyst takes over. No ticket system, no extra invoice. This is the part nobody else does.
- 01Step 1You askType your question in English or Dutch — like you would in ChatGPT. No SQL, no metrics setup, no dashboard hunting.
- 02Step 2AI answersOur LLM writes the query against your live data, runs it, and answers with the chart and the assumptions it made — all auditable.
- 03Step 3One click to a humanNot convinced? Click 'Escalate'. A senior data analyst picks it up within a working day, with full context of your question and the AI's answer.
Independent, transparent, with a human in the loop.
There is no shortage of AI tools that promise marketing miracles. Most are wrappers around the same platform APIs they are supposed to evaluate. We are built differently.
Plug it in. We handle the pipes.
API-first ingestion across 200+ marketing, CRM, e-commerce, finance and analytics sources. No exports, no spreadsheets, no engineering tickets.
One plan. From €199, capped at €1,000.
You pay 1% of your monthly ad spend — minimum €199, maximum €1,000. Pricing will always be published openly.
- Full marketing mix model, rebuilt continuously
- Daily, weekly and monthly insights
- Holdout experiments planned and analysed
- Direct line to a senior data scientist
- All standard connectors included
- Custom CRM connector on request
Built by someone who’s been in your seat.
Jeroen Oosterveld previously led data and growth work inside Coolblue, one of the largest e-commerce companies in the Benelux. Datacompany exists to make the same caliber of analytics available to businesses that do not have a hundred-person data team. A small group of senior freelancers supports the build.
Connect on LinkedInJoin the beta. We onboard a few companies each month.
Tell us a little about your business. We will reach out personally when your slot is ready.
Prefer to call? +31 50 211 5978